How Moglix is leveraging tech to manage demand spikes

Noida-based Moglix has played a pivotal role in transforming B2B commerce since its launch in 2015. Having achieved the distinction of becoming the first unicorn in the industrial B2B commerce platform in the manufacturing space, the company is experimenting with a slew of technologies to manage data and the spikes between the business cycles while providing a consistent user experience.

“If you look at the 100% of the orders that we process in a month, the first half of the month is slightly leaner, where we would do about 25% of the transactions. Maybe in the next five days, we will do an additional 25%, and during the last 5-10 days, a big chunk of transactions will occur,” says Puneet Kumar, VP Tech, Moglix

So, what is Moglix doing to address this challenge and strengthen its ability to respond to demand changes proactively?“To handle those spikes, we have to make sure that we use reasonably scalable infrastructure, where the cloud-based set-up comes in very handy. We frequently upgrade and modernize our web applications. Our current capabilities from the vendors such as AWS and GCP are reasonably durable, and we keep a firm eye on the best possible ways to leverage tech to overhaul the user experience,” Kumar states.

“There is much information moving to and fro between systems, and a lot of them are financial in nature, having very core data from the customer side, the supplier side. So, there is much focus on the security of the systems we take care of really well. As we start transacting with more and more businesses, the volume of data that we are storing is also going up. So, again, efficient cloud models will enable us to scale up those demands,” Kumar adds.

The company says that it follows security at multiple levels, such as data encryption, which happens at the application and network level, two-factor authentication levels, and making data as granular as possible based on the user’s role. 

Kumar also talks about how Moglix ensures a consistent and integrated user-centric and cross-channel customer experience.

“Everything builds on top of the data. We must ensure that our underlying data is consistent across any user using that information – be it the internal user, supplier, or buyer, they access the same repository. So, the focus is on whatever information they see is consistent. While there may be some lag in cross-platform experiences, non-digital and digital (web and app-driven), we follow a certain amount of experimentation (by leveraging tech such as AI/ML) on a platform with higher adoption. And once we see a significant adoption, we learn from it and apply those capabilities on the other platforms to normalize the experience,” explains Kumar.